Marketing, Brand & Communications Manager for Cape Town – Close to CBD

Marketing, Brand & Communications Manager
Location: Cape Town, Close to CBD
Employment Type: Permanent | Full-Time
About the Opportunity
An established and rapidly expanding hospitality advisory and brand development business is seeking a highly experienced Marketing, Brand & Communications Manager to join its Cape Town headquarters.
This exciting leadership role is ideal for a commercially minded marketing professional with a passion for hospitality, luxury brands and customer experience. The successful candidate will take ownership of marketing, brand positioning, communications and public relations initiatives across a diverse portfolio of hospitality and lifestyle projects.
Working closely with executive leadership, investors, entrepreneurs and project teams, you will play a key role in shaping brand identities, launching new concepts, driving customer engagement and delivering strategic marketing solutions that support business growth.
This role offers exposure to a broad range of projects including restaurants, hotels, lifestyle destinations, mixed-use developments and hospitality ventures.
Key Areas of Responsibility
Strategic Marketing & Brand Development
• Develop and implement integrated marketing and brand strategies for a portfolio of hospitality and lifestyle projects.
• Build compelling brand positioning strategies that align with commercial objectives and target markets.
• Create annual marketing plans, campaign calendars and promotional strategies.
• Drive initiatives aimed at increasing market presence, customer acquisition and brand loyalty.
• Conduct ongoing market research to identify consumer trends, competitor activity and emerging opportunities.
• Ensure brand consistency across all communication channels and customer touchpoints.
Digital Marketing & Social Media
• Lead the digital marketing strategy across multiple brands and projects.
• Oversee the creation and management of engaging content across social media platforms.
• Develop content plans incorporating photography, video, written content, campaigns and storytelling initiatives.
• Manage online communities and customer engagement activities.
• Implement and optimise paid digital campaigns to maximise reach and performance.
• Monitor emerging social trends and identify innovative opportunities for audience growth.
Public Relations & Corporate Communications
• Develop and execute public relations strategies that enhance visibility and strengthen brand reputation.
• Build strong relationships with media representatives, influencers, industry partners and key stakeholders.
• Prepare media releases, communications material and corporate messaging.
• Coordinate launch events, media activations, promotional initiatives and industry engagements.
• Manage reputation-related matters and provide communication support when required.
• Identify collaboration, sponsorship and partnership opportunities that strengthen market presence.
Client & Project Support
• Collaborate with multidisciplinary teams on hospitality, tourism and lifestyle development projects.
• Contribute to concept development, customer experience strategies and market positioning exercises.
• Participate in workshops, presentations and strategic planning sessions.
• Act as a trusted advisor to project stakeholders on branding, communications and marketing initiatives.
• Manage assigned projects and ensure all deliverables are executed to the highest standards.
• Oversee rebranding projects, promotional campaigns and launch activities from concept through implementation.
• Prepare professional proposals, strategy documents and client presentations.
• Conduct competitor analysis, market assessments and consumer research to support strategic recommendations.
• Track campaign effectiveness and provide detailed performance feedback and recommendations.
Marketing Operations & Performance Reporting
• Manage website updates, email campaigns and digital communications.
• Coordinate the development of marketing collateral including presentations, brochures, promotional material and sales tools.
• Liaise with creative agencies, designers, photographers, videographers and external suppliers.
• Support lead generation initiatives and digital growth strategies.
• Analyse campaign performance across all channels and recommend optimisation opportunities.
• Prepare regular performance reports, dashboards and ROI analysis for senior management and stakeholders.
Minimum Requirements
• Relevant tertiary qualification in Marketing, Communications, Public Relations, Branding, Digital Marketing or a related discipline.
• Minimum of 5 years’ experience in a senior marketing, communications or brand management role.
• Previous experience within hospitality, tourism, food and beverage, luxury, lifestyle or related sectors will be highly advantageous.
• Experience managing multiple brands, campaigns and stakeholder relationships simultaneously.
• Strong knowledge of digital marketing, public relations, brand management and customer engagement strategies.
• Proficiency in marketing platforms and tools including Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics and related systems.
• Exceptional copywriting, presentation and communication skills.
• Proven project management and organisational abilities.
• Ability to balance strategic thinking with hands-on execution.
Preferred Experience
Candidates with the following experience will receive preference:
• Hospitality consulting, agency or multi-brand environment exposure.
• Experience supporting restaurant, hotel or lifestyle brand launches.
• Photography, videography and content production experience.
• Exposure to luxury or premium consumer brands.
• Experience presenting to executive-level stakeholders and investors.
Personal Attributes
The ideal candidate will demonstrate:
• Strong creative flair and innovative thinking.
• Excellent organisational and time management skills.
• Commercial awareness and a results-oriented mindset.
• A proactive, self-driven and solution-focused approach.
• Confidence when engaging with senior stakeholders and clients.
• The ability to thrive in a fast-paced, entrepreneurial environment.
• Strong relationship-building and networking abilities.
• High attention to detail while maintaining a strategic perspective.
• A genuine passion for hospitality, tourism, customer experience and brand storytelling.
What This Opportunity Offers

• Exposure to a diverse portfolio of hospitality and lifestyle projects.
• The opportunity to work alongside entrepreneurs, developers, investors and industry leaders.
• Involvement in exciting brand launches, growth strategies and business transformation initiatives.
• A collaborative, entrepreneurial and innovative culture.
• Excellent opportunities for professional growth and long-term career development.
• Exposure to both local and international projects.

Send CVs to: redlinrecruitmentcvs@gmail.com